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[B553.Ebook] PDF Ebook Genetics: A Conceptual Approach, 4th Edition, by Benjamin A. Pierce

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Since its inception, Genetics: A Conceptual Approach has been known for its engaging writing style and its focus on the key concepts in genetics. By presenting key concepts clearly and by helping students make connections between them, Pierce enables students to study the big picture of genetics. The fourth edition includes new coverage on epigenetics, the first synthetic organism, our relationship to Neanderthals, microRNAs, and many other updates and recent discoveries. The popular Chapter-Opening Stories engage students with interesting real-life examples and have been updated. Almost half the stories are new, including new stories on "The Strange Case of Platypus Sex", "Death Cap Poisoning", "Helping the Blind to See" and more. The end-of-chapter problems have also been revised and updated, giving students great new exercises to test their understanding. The text is supported by a companion website (www.whfreeman.com/pierce4e) which provides helpful problem-solving videos and interactive animated tutorials and podcasts on key concepts and processes.

Sales Rank: #241420 in Books
Published on: 2010-12-10
Ingredients: Example Ingredients
Original language: English
Number of items: 1
Dimensions: 10.94" h x 1.26" w x 9.31" l, 4.55 pounds
Binding: Hardcover
745 pages

About the Author
BENJAMIN PIERCE is Professor of Biology and holder of the Lillian Nelson Pratt Chair at Southwestern University, Georgetown, Texas, USA. He is a population geneticist who conducts ecological and evolutionary research on amphibians. Ben has authored a number of articles in research journals and several other books, including: The Family Genetics Sourcebook; Genetics Essentials; and Transmission and Population Genetics. He is a member of the steering committee of the 21st Century Science Coalition, a group of scientists who support strong science standards for Texas public schools; the President of the Texas Academy of Science; and a member of Phi Beta Kappa and Sigma Xi. He also currently serves on the editorial board of Bioscience. Ben has received research and teaching grants from the Natural Science Foundation, the W. M. Keck Foundation, the 3M Foundation, the National Park Service, the Williamson County Conservation Foundation, and the National Geographic Society.

Most helpful customer reviews

60 of 61 people found the following review helpful.
Amazing Intro Book on Genetics
By Random Customer
This book provides a wonderful and comprehensive introduction to genetics. I'm not a biology major, but I found that this book is both entertaining and informative. The author describes a wide panoramic view on the genetics, and yet addresses the fundamental concepts in genetics in very clear manner. DNA structure, replication, transcription to RNA, RNA processing, and RNA translation (a.k.a. the central dogma) have been very hard to comprehend and visualize, yet the author explains it very well. Numerous detailed illustrations in the book really helps to clarify the central dogma.

All chapters start with VERY compelling REAL-WORLD cases that tantalizes you on learning the subject presented in the chapter. That makes me wanting to read for more. The writing is concise and clear. The author clearly knows his stuff.

Overall, it is a great intro book. Great for both self-learners and in-class students. Definitely a must buy for those who want to get acquainted in genetics.

For in depth contents: The book seems to be divided into four parts.

1. It starts with principles of classical (Mendelian) genetics with its applications on chapter 1. Then it goes into cell structures, functions, and reproduction with chapter 2-4. Followed by heredity principles of reproduction and how classical genetics fit into the analysis of hereditary traits. The next chapter discusses how classical genetics is not enough -- the author presents compelling cases like lethal alleles, incomplete penetration, and so forth in chapter 5-6. This limitation brings forth extensions and modifications on the basic principles, which is also discussed. The author also discusses other analyses to detect hereditary traits, such as pedigree analysis.

2. The second part is more toward modern genetics: How genes are not independently assorted as the Mendelian principles dictates. The concept of linkage, recombination, and consequently gene mapping are discussed in chapter 7. Followed by Chapter 8 is sort of intermezzo on bacterial and viral genetic systems.

3. The third part is the meat of the book:

Chapter 9 discusses what chromosomes are and how chromosomes abnormalities occur and what type of abnormalities.

Chapter 10 discusses about DNA and RNA structure, followed by chromosome structure in chapter 11.

Chapter 12 discusses DNA replication and recombination with detailed illustrations.

Chapter 13 discusses transcription process, followed by chapter 14 on RNA molecules and processing.

Chapter 15 discusses about genetic code and translation, followed by chapter 16: Gene expression.

Chapter 17 discusses gene mutations and DNA repair.

4. The fourth part is "elective" part:

Chapter 18: Recombinant DNA technolocy

Chapter 19: Genomics (Structural, Functional, and Comparative)

Chapter 20: Organelle DNA

Chapter 21: Various advanced topics

Chapter 22: Quantitative Genetics (very basic single locus regression as an intro)

Chapter 23: Population and Evolutionary Genetics

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Exactly what the description said it would be!

0 of 0 people found the following review helpful.
Five Stars
By MAHER AL-GHABRA
Great Book must have and Read

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[G188.Ebook] Free Ebook Essentials of Supply Chain Management, Third Edition, by Michael H. Hugos

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The latest thinking, strategies and technologies to stay current in supply chain managementPresenting the core concepts and techniques of supply chain management in a clear, concise and easily readable style, the Third Edition of Essentials of Supply Chain Management outlines the most crucial tenets and concepts of supply chain management.

Understand what supply chains are and how they work
Explore the latest technology and practices available for supply chain management
Offers new cases and executive interviews throughout the book
Written by author of supply chain simulation application SCM Globe

High performance supply chains that deliver competitive advantage are key to any strategy for staying ahead in today's complex, real-time world. The Third Edition provides tools, guidance, and examples to help you create such supply chains in your organization.

Sales Rank: #38486 in Books
Published on: 2011-07-26
Released on: 2011-07-06
Original language: English
Number of items: 1
Dimensions: 9.00" h x .90" w x 6.00" l, .92 pounds
Binding: Paperback
348 pages

From the Back Cover
Praise for ESSENTIALS of Supply Chain Management"There are opportunities for every player in any supply chain to improve all aspects of supply chain management. Improving our customers' bottom line through creative transportation solutions is on the mind of our employees every day. Michael Hugos provides the information and practical examples of how specialized expertise combined with collaboration can produce entirely new and profitable outcomes for our customers."
--Laurel McGrath, VP and General Manager, Celtic International
"Michael Hugos presents the core concepts and techniques of supply chain management in a clear, concise, and easily readable style for those desiring an introduction to the subject or for those wanting to refine their understanding and application of supply chain issues. The case studies and executive insights are very useful in illustrating how to effectively employ supply chains to enable companies to accomplish their business goals."
--Perry J. Gaid, Vice President of Purchasing, OneSource Facility Services, Inc.
"My company is involved in both manufacturing and distribution. Mr. Hugos's book provides a valuable framework of concepts and techniques that people at all levels of the company can use to organize and improve our supply chain management capabilities and tie them to our business strategy."
--Grant Watkinson, PhD, President, Coastwide Laboratories
"An excellent introduction into supply chain management . . . a book you should own and loan out to others frequently."
--Supply Management (April 2003)
"In clear and concise prose, this lean book outlines the most crucial tenets and concepts of supply chain management."
--Supply Chain Management Review, (September/October 2003)
One of the "top 5 books that every supply chain executive should have on their bookshelf."
--SupplyChainOpz, (June 2014)
Fully revised and expanded with new case studies, executive interviews, and the latest technology tools available for supply chain management, the Third Edition contains valuable tips, techniques, illustrative real-world examples, exhibits, and best practices. This handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in supply chain management.

About the Author
Michael H. Hugos is an author, speaker, and principal at Center for Systems Innovation [c4si]. He works with clients to find elegant solutions to complex problems with focus in supply chains, business intelligence, and new business ventures. He spent six years as CIO of a national distribution organization developing a suite of supply chain and e-business systems and earned the CIO 100 Award and Computerworld's Premier 100 Award. Other books of his include Business Agility and Business in the Cloud, both from Wiley.

Most helpful customer reviews

35 of 35 people found the following review helpful.
Great Introduction to Supply Chain Management
By Kevin R. Callahan
As a consultant in this area, I have recommended this book to my clients. This well-structured, easy-to-read book is an excellent introduction to concepts of Supply Chain Management. Its target audience, executives who must learn about supply chain in order to make strategic decisions, could be expanded to include any person who wants or needs to learn about supply chain. I highly recommend it as a first book for any project manager who is new to this are.
The book contains 8 chapters, each with a similar structure: a list of the learning and performance objectives of preceding the actual content, which is presented in a logical and interesting way. The content is accompanied by helpful diagrams and a series of examples or case studies labeled "Executive Insight" or "In the Real World". It also contains lists of helpful "Tips and Techniques".
The author begins with an overview of the general concepts of Supply Chain Management. One of the objectives of this chapter is to be able to "Start an intelligent conversation about supply chain management issues in your company" It is a tall order, and the author succeeds, introducing the neophyte to the basic concepts of Production, Inventory, Location, Transportation and Inventory with clear and concise prose. In a very interesting example, Hugos uses the story of Alexander the Great to illustrate how a good supply chain functions.
The following 4 chapters systematically cover the basics of supply chain: Planning and Sourcing, Making and Delivering, Coordination and Technology and Supply Chain Metrics. Each of these chapters takes up the fundamental concepts involved and explains them in a simple and understandable fashion. For those that are reading this book as an introduction to supply chain, there will be many an "aha"of understanding as you read along. Of particular interest for the IT project manager, Hugos explains at length what the various technologies are that serve the supply chain.
In the final 2 chapters the author assists the reader in analyzing the type of market(s) that their company targets, and how to determine and plan for a supply chain to succesfully serve them. As well, the chapter includes a number of usefel tools and techniques that can be used to plan out a supply chain project. Most project managers should find this section to be very useful. He closes the book with a look to the future, and uses the concept of "Emergent Behavior" to make predictions about supply chains of the future. He explains how supply chains will develop "Self Adjusting Feedback Loops", using automation to keep information constantly flowing around the loop.
I highly recommend this book to anyone who wants to know more about Supply Chain Management. It will be helpful in particular to project managers and IT professionals who want to work in the manufacturing sector. It is well thought out and eminently readable!
Kevin Callahan, The PMCi

33 of 35 people found the following review helpful.
A practioner's perspective
By Saleem
I have been managing complex supply chains for the aerospace industry for at least a couple of decades and have installed collaborative supply chain applications at several airlines and OEMs. I find "Essentials of Supply Chain Management" a refreshing, easy, and informative read for the practitioner. Having recently gone through several text books written by academicians I find that even the best of them lacked the touch and the feel of real life supply chain issues. Most hands on managers however need to know the latest technologies and best business practices that might help them solve real life problems. Michael Hugo's book comes close to achieving that goal. The simulation model at [...] works hand in hand with the book. It allows paractioners the opportunity to put to test some of the concepts described in the book. The book and the simulation model can but does not have to be used concurrently to help managers formulate and test assumptions relevant to their own operation. With customer experience at the top of SCM manager's agenda these days, this book shines a light on a road not strictly dedicated to the theory of constraints with a single minded focus on maximizing throughput. More on the simulation model at [...]

0 of 0 people found the following review helpful.
Four Stars
By nessa007
My husband used it as a source for a couple of research papers he wrote in graduate school.

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Sabtu, 25 Januari 2014

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Sheet music 1946 5p. 12.00x9.00 For voice, piano, guitar, ukulele, banjo.

Sales Rank: #3900307 in Books
Published on: 1954
Binding: Sheet music

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0 of 0 people found the following review helpful.
Four Stars
By Teresa B. Rehberg
Satisfied customer!

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Some stories suggest that mead was originally discovered when one of our not-yet-upright forebears stuck their hand in a fermenting bee hive and came away with a honeycomb containing a little more than they bargained for. Whatever the truth, brewers have brought this beverage into the twenty-first century, and you can rest assured that The Complete Guide to Making Mead is a thoroughly up-to-date, modern, and authoritative guide to homemade mead. Best of all, it has something for everyone, from the stone-cold beginner to the seasoned veteran. Award-winning mead-maker Steve Piatz begins with a brief history of the fermented beverage; a rundown of the various types of mead; and a discussion of the many types of honey that are available, their characteristics, and where to source them. Readers will be treated to discussions of yeast and special ingredients, as well as what equipment is necessary and reccomended and an illustrated and detailed look at the basic process. Readers will also discover advanced techniques, such as oaking, clarifying, aging, spicing, and blending. There are even sections on developing recipes and troubleshooting problems with the brewing process.With more than 100 color photos, The Complete Guide to Making Mead includes dozens of recipes for basic meads (honey only), melomels (honey and fruit), metheglins (honey and spices), and braggots (honey and malt).

Sales Rank: #208364 in Books
Published on: 2014-07-30
Original language: English
Number of items: 1
Dimensions: 10.00" h x .50" w x 8.50" l, .0 pounds
Binding: Paperback
160 pages

Review

"With the popularity of craft beer brewing, it is no surprise to see home brewers turning to mead to expand their skills and experiment with different ingredients and flavors. In his first book, 2008 American Homebrewers Association Mead Maker of the Year Piatz beautifully tackles the science and art of mead making. He begins with "A Brief History of Mead," followed by chapters on essential ingredients (honey varieties, yeast strains) and basic and advanced techniques. Special ingredients such as fruits, spices, and chocolate are also covered, and measurements are provided in metric and U.S. standard units (e.g., pounds and kilograms of honey). The exacting nature of the brewing process is complemented by encouragement to investigate flavors and customize packaging. Piatz's comprehensive treatment includes a glossary, an index, a sources page, and a "Troubleshooting" chapter.Verdict Recommended for experienced home brewers seeking a new challenge as well as novices who want to begin their brewing practice with mead. With honey as the basic component, this title may also appeal to readers interested in beekeeping."â??LJXpress

About the Author
Steve Piatz is a retired computer engineer and an award-winning beer and mead-maker. A member of the Minnesota Homebrewers Association and the Saint Paul Homebrewers Club, a Grand Master V BJCP (Beer Judge Certification Program) judge, and an Exam Director for the BJCP exam program, he resides in Eagan, Minnesota.

Most helpful customer reviews

27 of 27 people found the following review helpful.
The Almost Complete Guide -- highly recommended
By A. Wickman
My hunch is that most first-time meadmakers are already experienced at either homebrewing or winemaking. So this book -- that tries to be complete yet is also written for the person without any of this experience -- spends a lot of time on some fairly elementary details for such folks, but lacks really in-depth discussions on some of the questions that are likely to pop up, especially as the meadmaker wants to try anything beyond the most elementary.

My first meadmaking read was Ken Schramm's "The Compleat Mead Maker," but that is over 10 years old now and is now dated. So it isn't that one author knows more than the other, because both are recognized as experts in the meadmaking arena. In that respect, I rate Piatz's book as better because it is newer and covers subjects such as degassing and staggered nutrient additions that aren't covered in Schramm's older book. Yet I really wish that Piatz's book would have gone into more detail of the underlying logic of some procedures (such as these) so that I could make judgments as to whether his "typical" approach would work in all instances or in mine.

I highly recommend buying this book because it touches on just about every topic that I could imagine, although I did find it particularly lacking on the small little matter of oxygenating musts. While this might not be relevant to the first-time meadmaker that has also never made beer or wine, most experienced homebrewers will have the equipment to do this and routinely use pure oxygen on high-gravity worts.

In short, buy this book if you're interested in meadmaking, but still be prepared to surf the net and/or ask questions of homebrewing or winemaking friends that have experience making mead.

12 of 14 people found the following review helpful.
Highly Recommended
By P. Mulloy
Steve Piatz is a retired electrical engineer, a Grandmaster Beer Judge, award winning beer and mead brewer and the American Homebrewers Association 2008 Mead maker of the year. Steve covers the essentials, providing an overview of the history of mead, the different types of honey and mead, key ingredients, what kinds of yeast to use, how to make mead, how to finish it, and package it. He finishes the book with sections on advanced techniques, how to develop recipes, provides several example recipes, and concludes with a chapter on troubleshooting. What I find most fascinating about this book is how well Steve conveys the attention to detail and the technique of an award winning homebrewer and how brewing is both an art and a science. For that reason even homebrewers who never intend to make mead will benefit from this book. Steve writes clearly enough for the novice to follow and provides enough tricks of the trade and insights from his long brewing experience to reward the more experienced homebrewer. The book is beautifully photographed and laid out, well organized, and well written. I highly recommend it.

5 of 5 people found the following review helpful.
Great How-To Book on Meadmaking Complete with Photos of the Process
By Prime Pastured Peeps
This book complements Ken Schramm's "The Compleat Meadmaker" (ISBN: 978-0937381809) quite nicely--between the two you should have a pretty good idea of how to make some quality mead. The reason that I say this complement's Schramm's book is that Piatz's is filled with color how-to pictures which are very helpful references for the new meadmaker. I think Piatz does a better job of describing the overall process of meadmaking steps than Schramm's book because of these photos. That being said, Schramm's book does a better job of describing characteristics of honey and some of the more advanced finishing techniques (oaking, utilizing spices, etc.). Both Piatz's book and Schramm's were written by award-winning meadmakers, so you really shouldn't be able to go wrong with either (I say get both).

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Jumat, 17 Januari 2014

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The Kon-Tiki expedition was a 1947 journey by raft across the Pacific Ocean from South America to the Polynesian islands, led by Norwegian explorer and writer Thor Heyerdahl. The raft was named Kon-Tiki after the Inca sun god. Thor Heyerdahl, a Norwegian zoologist, explains how he develops a theory on how the Pacific islands were originally settled from South America. While on a zoological expedition with his wife to the island of Fatu Hiva, they discuss the constant trade winds that blow from east to west. Had people from South America, 4,000 nautical miles away, taken advantage of the trade winds at some remote time in the past? To prove his theory, he builds a boat in Peru. The trip began on April 28, 1947. Heyerdahl and five companions sailed the raft for 101 days over 6900 km (4,300 miles) across the Pacific Ocean before smashing into a reef at Raroia in the Tuamotu Islands on August 7, 1947. Exciting Adventures!

Sales Rank: #2976158 in Books
Published on: 1996
Original language: German
Number of items: 1
Binding: Hardcover

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Kamis, 16 Januari 2014

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Robin Norwood revolutionized the way we look at love, with a compassionate, intimate book offering a recovery program for women who love too much - women who are attracted to troubled men, who neglect their own interests and friends, and who are unable to leave tormented relationships for fear of being "empty without him." Norwood now enhances the practical wisdom of that book with years' worth of deep reflection and study. The result is a series of daily meditations that promote sane loving and serene living no matter what is - or isn't - happening in your personal life. Illuminated by Richard Torregrossa's humorous yet sensitive pen-and-ink drawings, each page of this book stimulates awareness, offers guidance, and fosters inner growth.

Sales Rank: #424470 in Books
Brand: Norwood, Robin/ Torregrossa, Richard (ILT)
Published on: 1997-06-16
Released on: 1997-06-16
Original language: English
Number of items: 1
Dimensions: 7.20" h x 1.00" w x 5.00" l, .62 pounds
Binding: Paperback
400 pages

Review
"A life-changing book for women." Erica Jong

From the Back Cover
Robin Norwood revolutionized the way we look at love, with a compassionate, intimate book offering a recovery program for women who love too much - women who are attracted to troubled men, who neglect their own interests and friends, and who are unable to leave tormented relationships for fear of being "empty without him". Norwood now enhances the practical wisdom of that book with years' worth of deep reflection and study. The result is a series of daily meditations that promote sane loving and serene living no matter what is - or isn't - happening in your personal life. Illuminated by Richard Torregrossa's humorous yet sensitive pen-and-ink drawings, each page of this book stimulates awareness, offers guidance, and fosters inner growth.

About the Author
Robin Norwood is also the author of "Letters from Women Who Love Too Much", "Daily Meditations for Women Who Love Too Much" (illustrated by Richard Torregrossa), and "Why? A Guide to Answering Life's Toughest Questions." There are more than three million copies in print worldwide of her #1 bestseller "Women Who Love Too Much". A former marriage, family, and child therapist specializing in addiction, she lives in the central coast area of California.

Richard Torregrossa is an author and a journalist whose work has appeared in The Financial Times, Town & Country, Newsday, The New York Post, The Chicago Tribune, Self, Cosmopolitan, Yoga Journal, Family Circle, and many online outlets. His books include the acclaimed biography Cary Grant: A Celebration of Styles. A first-degree black belt, he is an enthusiastic martial artist who teaches and continues to study a variety of disciplines. He resides in Brooklyn, New York.

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29 of 30 people found the following review helpful.
Opens Your Eyes
By A Customer
This book, a daily devotional for we women who base our value on our love lives with our men is a real eye opener. I couldn't wait to read to the next day. It helps to see what you already deep down know in your heart to be true...it validates all the feelings that you have. For those of you that are dependant on men for completion...get this book.

22 of 23 people found the following review helpful.
Co-dependent no more
By A Customer
A very painful divorce and a subsequent tumultuous relationship forced me to face issues I had never faced from my childhood. I read book after book and there were many that helped to uncover what was underneath the behaviors I had developed. But of all the books, I consider this meditation book for Women Who Love Too Much to be my handbook for survival and true change. Whenever I feel myself slipping, I pick up the book and read it from cover to cover. I have many pages dog-eared that are particularly appropriate. I can't recommend it enough.

14 of 14 people found the following review helpful.
Fantastic
By MLB
I loved reading this book daily. Some meditations did not "really apply" for my situation but they made me think. It made me realize a lot of things, and I even used some thoughts as quotes that I sent to friends via email. I must say that it is a little book with a lot of wisdom.

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Rabu, 15 Januari 2014

[R200.Ebook] Get Free Ebook Marketing Models: Multivariate Statistics and Marketing Analytics, 4e, by Dr. Dawn Iacobucci

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Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and tactical decisions. This book covers a breadth of marketing questions and their optimal marketing model for solutions. Chapters include: 1) Introduction to Marketing Models. 2) Marketing Segmentation and Cluster Analysis. 3) Brand Choice and Logit Models. 4) Measuring Customer Attitudes and Factor Analysis. 5) Drivers of Customer Satisfaction and Path Models. 6) Perceptual Maps and Multidimensional Scaling. 7) New Products and Conjoint Analysis. 8) ROI, Experiments, and ANOVA. 9) Diffusion Models and Forecasting. 10) Word-of-Mouth and Social Networks. 11) Marketing Models: Classic Models, Big Data, to infinity and beyond. 12) Introduction to SAS, 13) Introduction to SPSS. About the Author Dawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Sr. Associate Dean at Vanderbilt, Kellogg (1987-2004), Arizona (2001-2002), and Wharton (2004-2007)). Her research has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management, MM, Mediation Analysis, Analysis of Variance (ANOVA), and coauthor with Gilbert Churchill on the lead Marketing Research text.

Sales Rank: #1663010 in Books
Published on: 2016-11-05
Original language: English
Dimensions: 10.00" h x .64" w x 8.00" l,
Binding: Paperback
280 pages

About the Author
Dawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Kellogg (1987-2004), Arizona (2001-2002), and Wharton (2004-2007)). Her research has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management, MM, Mediation Analysis, and coauthor with Gilbert Churchill on the lead Marketing Research text.

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1 of 1 people found the following review helpful.
Models mean profit
By John Muller
New flash, all big companies' marketing is science based, using extensive modeling. Because models reduce risk, skewing the odds in your favor. Every business regardless of size can and should use them. The models in this book are powerful and broad-based and good place to start.

I own an analytical marketing company and created most of these models in a spreadsheet (some of which I was already using). Using them helps my clients make significant and correct decisions. They give focus, direction, and most important, knowledge. Further, size is just not an issue; any business can use them. Most of my clients are small to mediums size, but all have enough data to utilize models.

Many are also useful for startups as well. Entrepreneurs are spectacularly bad at marketing (marketing isn't selling), not understanding that marketing starts well before you spend any time or money developing your product/service. It is this analytical, science-based marketing that sets a solid foundation.

Most businesses don't use science-based marketing and 95% of them fail. 80% of entrepreneurs fail in the first 18 months, according to a Forbes article. Models and other tools available set you up for success. It is just foolhardy not to use them

0 of 0 people found the following review helpful.
It would've been better if it showed codes on commonly used stats packages
By Edward Lee
It would've been better if it showed codes on commonly used stats packages. Hard to follow without examples to follow computationally.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
content is great and clear, a mktg analytics student.

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Sabtu, 11 Januari 2014

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Published on: 1972
Binding: Paperback

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Jumat, 03 Januari 2014

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The book introduces the concept of scientific processing for injection molding. A section on design of experiments for injection molding provides insight to the cosmetic and dimensional process windows. This book also includes a plan to release qualified molds into production, trouble shooting tips, and topics that impact a robust process such as the use of regrind, mold cooling, and venting. Partial Contents: Introduction to Scientific Processing for Injection Molding. Introduction to Polymers. Polymer Rheology. Plastic Drying. Plastic Materials, Fillers and Additives. Injection Molding. Scientific Processing and Scientific Molding. Design of Experiments for Injection Molding. Types of Process Windows and Alarm Limits. Quality Control Concepts. Production Release of the Molds.

Sales Rank: #691962 in Books
Published on: 2010-09-01
Original language: English
Number of items: 1
Dimensions: 9.60" h x .60" w x 6.70" l, .88 pounds
Binding: Hardcover
272 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Step by Step Process Book that really makes sense
By kdl
We contract our molding out and after having trouble with parts not consistently meeting specifications we became frustrated as with the "shoot from the hip" approach our molder was using. With some molding experience, I decided to educate myself and staff about scientific molding. This book gives you the right amount of information to be able to understand the reasons and steps that should be taken when developing a robust molding process. Using this information (and starting at the beginning of the development steps), we were able to effectively communicate and direct our molder in determining the root cause of the issues we were encountering. We uncovered some pretty basic issues (like the molding machine barrel volume was way too big for our shot volume). We fixed those issues, set up a robust process, and haven't had a problem since. The molder would not have gotten there without the knowledge we imparted on them from this book. By the way, the molder produces parts for highly regulated industries and claims to use scientific molding, so it pays to know what that means by educating yourself.

I recommend it not only for molders, but for engineers and materials management professionals that contract their molding out - at minimum you can communicate your expectations (and know what you are talking about) that they must use scientific molding when developing the process for your part and show you what they have done.

Thanks to the author - Great book!

0 of 0 people found the following review helpful.
Must Have for All Processors
By ProEngg
This is an amazing book that takes you from the basics all the way to advanced process development. The author dwells on the basics, explains them clearly and then introduces the reader to the concepts of Process Development. A very simple read to a thoroughly written book. A friend recommended this and now I carry it everywhere I go as a reference. Waiting for a second edition ? :)

1 of 2 people found the following review helpful.
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By Polymerguru
A very practical book, bought as an ongoing learning tool for a graduating polymer diplomate.
It will become a standard presentation gift for all my future students.
Succint, devoid of waffle and padding, lessons for the learning from page one.

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