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Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrough technologies, and important design innovations.
- Sales Rank: #383626 in Books
- Published on: 2005-12-07
- Original language: English
- Number of items: 1
- Dimensions: 11.04" h x 1.48" w x 8.84" l, 1.10 pounds
- Binding: Hardcover
- 575 pages
- excellent condition, binding intact
From the Inside Flap
Under the new authorial leadership of Alston W. Purvis, Meggs' History of Graphic Design, Fourth Edition offers hundreds of full-color images supported by the latest information, including a new chapter on modern type design. With more than 1,000 illustrations, lucid text, and interpretive captions, this Fourth Edition reveals a saga of creative innovators, breakthrough technologies, and important design innovations.
Graphic design is a vital component of each culture and period in human history, and this Fourth Edition was carefully reviewed and updated to best represent the work of particular time periods and designers. This edition's historic account is an extraordinary panorama of people and events, including:
- The Invention of Writing and Alphabets
- Medieval Manuscript Books
- The Origins of Printing and Typography
- Renaissance Graphic Design
- The Arts and Crafts Movement
- Victorian and Art Nouveau Graphics
- Modern Art and Its Impact on Design
- Visual Identity and Conceptual Images
- Postmodern Design
- The Computer Graphics Revolution
A History of Graphic Design, Fourth Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions. Professionals, students, and everyone who works with or loves the world of graphic design will quickly find this reference tool is an invaluable visual survey that they will turn to again and again
About the Author
The late PHILIP B. MEGGS was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing.
ALSTON W. PURVIS is Associate Professor of Graphic Design at Boston University. During his career, he has worked as an instructor at The Cooper Union and at the Royal Academy of Fine Arts at The Hague. His photographs have been exhibited in Amsterdam, London, New York, and Paris. He is the author of Dutch Graphic Design, 1918–1945 (Wiley) and H. N. Werkman; and coauthor of Graphic Design 20th Century; A Century of Posters; and Wendingen: A Journal of Arts 1918–1932.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Graphic Designers; steal this book.
By Joe Marino - Geekdomo
[[VIDEOID:moL2TYH19DPUOM]]This book is a must have if you are taking any graphic design courses. If you are already a graphic designer this book is also a must have. My class is long over and I wont sell this book, that says something considering I am a starving student, well maybe not starving.
I bought this for a class and I ended up reading it just because the information presented is both interesting and also very digestible to the average reader. It is a very interesting book that you can keep long after the class is over. One thing is it makes a fantastic coffee table book. It would not be out of place in the lobby of your design firm.
Content (+)
The content of this book covers from our earliest designs all the way to modern design and the impact it has on our lives. The content of this book does not shy away from the controversial to the mundane.
Images (+)
I made the video clip so you could see the great artwork in this book. Many full color images are wonderful references that can be used when you are designing. "Good artists copy, great artists steal", Pablo Picasso
Text (+)
As I was saying this is not just boring text droning on and on. It, in fact is very interesting to those that are into graphic design or art. Any art is graphic design, and all graphic design is art. You really get that feeling after reading this book.
Overall this book is a great value at what I paid for it which is twice what it cost now. Get this BRAND NEW and you will have this book for many years.
0 of 0 people found the following review helpful.
Standard Text Delivery, Good Reference Material
By K. Carlberg
This is a good textbook for giving you the bald facts. When reading it I felt much the same as I felt reading all of my textbooks in college: Bored as hell but just interested enough to keep reading. I did learn quite a bit from this textbook, however. I will say one thing, this text book is an explosion of example pictures. I don't think I would have learned nearly as much had these not been an integral part of the layout. It makes sense when discussing the history of graphic design to use photos to back up your descriptions, but I've definitely read some textbooks that rely heavily on text and not enough on reference pictures and other visual material. That's part of what keeps me going when trying to dredge though textbooks like these. Overall I'd say this ranks higher than most textbooks I've been subjected to.
0 of 0 people found the following review helpful.
History of Design
By Valeria
Meggs' History of Graphic Design is a wonderful resource. This book was the required text for my History & Trends in Vis Com course, and although I do NOT like paying more than $50 for a textbook, the art history books always seem to be worth it. This book employs a good use of chronology, and the images look crisp and vibrant, as expected. I do wish now that I had sprung for the hardcover, but the jacket is matte and held up to a bit of wear and tear, so no regrets. Now that my class is over, it sits safely on the shelf, and serves as a great reference for graphic styles through the centuries. As a graphic designer, I recommend this text. You can never go wrong being inspired by the masters.
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